She thought she needed to build a full-blown AI app.
But what she really needed was a GPT.
A few months ago, a friend of mine who runs a brand strategy business was trying to figure out how to help her clients actually use the strategy she delivered—brand guides, voice frameworks, the whole shebang.
They’d love the work… and then get stuck.
“What do I write?” “Does this sound like me?”
She was doing high-ticket, done-for-you copywriting—until she realized clients didn’t always need her, they just needed something that sounded like her.
What’s wild is… she had already built a GPT—for herself.
She was using it behind the scenes to write in her clients’ brand voice and streamline her own work.
That’s what inspired the idea of creating a bigger AI app.
But during our call, I asked: "Do you really need to build an app for that?"
She didn’t.
What she needed was a strategy to turn the GPT she was already using into a product her clients could use too.
A product she could deliver inside ChatGPT that would help them write confidently—without needing her for every word.
That’s when the light bulb went off.
It didn’t take months. It took weeks.
And she sold it—not once, not twice, but over and over again.
To new clients.
To existing clients.
As a four-figure add-on and a standalone service.
She launched fast and built it all inside ChatGPT.
No custom app. No infrastructure. No dev team.
Just the tool she was already using—refined into a revenue stream.
That’s why I’m inviting you to tomorrow’s Hot Seat.
Because if you’ve got a GPT or AI idea—even a fuzzy one—it might be way closer to revenue than you think.
If you’ve ever asked yourself:
- Could this even be a GPT?
- I built this for myself—but could others use it too?
- Where do I start if I don’t know what my “product” is yet?
⚠️ This session is private by design.
Think of it like a low-key mastermind—because I get it.
It takes something to speak an idea out loud when it’s still fuzzy.
When you’re not quite sure what it is yet, or whether it’s even worth exploring.
That mental bandwidth? It’s real.
And truthfully, this is the conversation so many of my clients skipped—painfully—before they came to work with me.
Most didn’t pay for strategy up front.
They paid for it later, after they’d already spent time or money building the wrong thing.
It’s usually only after a few hard lessons that they start to understand the value of getting clear—
Clear on who they’re building for, even if it’s just themselves.
Clear on whether to build, borrow, or buy.
And clear on what their actual options are.
Sign up and get coaching on your GPT and AI ideas.
Because productizing your genius doesn’t always mean starting from scratch.
Sometimes, it starts with a GPT.